By Laura Ashby

Have you ever wished you knew something about Web site marketing to give you that competitive edge?

We sure have! To help give you that edge, BYUMA is holding Web marketing workshops with Simpleslice, a local Web development company.

Last week the co-founders of Simpleslice taught us about the marketer’s role in Web design and how to use Google AdWords, a way to advertise your business with Google.

The top three myths of Google AdWords are:

1. Ads that appear first cost the most.
2. Ads that appear near the bottom never get clicked on.
3. Ads can only be targeted by keywords.

HINT: If you make your Web site relevant to what your ad is advertising, you can boost your ratings in Google!

The top three ways to succeed with Google AdWords are:

1. Plan more than just the content and keywords of your ads.
2. Create effective landing pages for each of your ads.
3. Focus on conversions, not clicks.

Click here to create a campaign with Google AdWords.

Weren’t able to come to the first Simpleslice workshop? Click here to read the review story in The Daily Universe.

Join us on Wednesday, November 18 at 6 p.m. in W240 TNRB to learn about search engine optimization at our second Simpleslice workshop. Hope to see you there!

By Matt Farrell

Do you ever feel like your marketing classes aren’t giving you all of the marketing goodness you crave? Ever wonder how you can get more involved in the exhilarating, dynamic world of marketing? Want to know more about what you can do now to launch yourself into a successful career in marketing?

Introducing the BYUMA Student Marketing Blog! A blog by students who love marketing, for students who can’t seem to get enough. If you answered yes to any of the above questions, you are in the right place. Stick with us and we’ll do our best to bring the incredible world of marketing a little closer to your world.

There are a ton of great blogs out there to get you jazzed about marketing. We are excited to join them and provide the unique perspective that comes with being student marketers. Keep coming back because we have a lot of great stuff lined up this semester.

*If you are new the world of marketing blogs, here are a few of our favorite sites to get you started.

Seth Godin’s Blog- It is one of the most popular marketing blogs around. Seth’s humor and honesty provide insights into the world of marketing and how people make decisions.

Copyblogger- Brian Clark’s Copyblogger provides awesome copywriting tips for blogging and online marketing.

Marketing Profs- Find out what your marketing teachers blog about. This blog provides marketing news and insights from the professors that inspire us all.

Already a seasoned marketing blog reader? Let us know what you are reading. Comment below and share the love.

By PJ Andersen

A lot of people tell me they want to be a brand manager. Getting to that level usually takes tons of work experience, an MBA, and a lot of awesomeness. But guess what? You don’t have to wait that long.

Start now and brand yourself!

Everybody has a brand. Some have a well-developed, recognizable masterpiece and some have a no-name, private label flop. You are labeled based on who you are and how you present yourself.

The following three elements are effective ways to develop your personal brand:

Brand Trust: the measure of belief that recruiters have in your ability to live up to your resume. How much of those experience and skills sections really define who you are?

Brand Affect: the potential you have to affect or impact your future work environment. Can recruiters see what you can become?

Brand Equity: a sum of the skills, experience, and achievements you have personally developed to set yourself apart from everyone else. What do you have that nobody else even comes close to?

This year, the BYU Marketing Association is going to do everything it can to help you develop and prepare for success in the future. From case competitions to online marketing workshops, you will walk away from your BYUMA experience completely branded for the future.